CMO, Momentive; former Director of Marketing, LinkedIn
Life is a series of doors, with options on which ones to open over time. My options changed dramatically because I went to Tuck.
Leela Srinivasan T'06 says different social networking sites have different personalities. "If Facebook is like hanging out with friends and family on the weekend, LinkedIn is your office," says Srinivasan. "LinkedIn is the only true social professional network."
Srinivasan has been with Mountain View, Calif.-based LinkedIn since January, where she works as senior product marketing manager for Recruiting Solutions, the division whose suite of enterprise products has become one of the social-networking company's largest and fastest-growing sources of revenue. "Our core product is about helping recruiters find, contact, and build relationships with top talent," she explains. "Corporate recruiters pay to have greater access to our network—giving them the equivalent of a highly-dynamic black book, so to speak. We also provide employment branding support for our clients."
Since its founding in 2003, LinkedIn has grown to become what it refers to as "the world's largest professional network," with more than 80 million members in over 200 countries and new ones signing up approximately every second of every day. The company's workforce is also exploding: it had 500 employees when Srinivasan arrived in January, 750 by late August, and is expected to reach 900 by year's end. "I've never been so excited in my professional career," Srinivasan raves. "There's a certain fever you encounter when you join LinkedIn."
At LinkedIn, members create online professional profiles, invite trusted friends and colleagues to join their network, and then, like a giant invitation-only virtual water cooler, use these prescreened connections to share ideas, search for jobs, discover potential clients, and brainstorm with like-minded professionals in private group settings. And like other social networking sites, there's no cost to join.
Of course, LinkedIn's investors, who have poured nearly $100 million into the company to date, aren't backing a nonprofit, which is where Srinivasan comes in. For LinkedIn's Recruiting Solutions service, she is "defining our products, determining what's in them, how we price them, how we go to market with them."
Shrinavasan's background in sales at Business Wire and as a consultant at Bain & Company prepared her for many of the demands of her new position, but she says it's the marketing and leadership skill that she learned at Tuck that she leverages every day. "Building a reputation, spreading influence, planning for rollout of products A, B, and C. Formulating strategy and engaging stakeholders ... " Srinivasan runs down the list.
She is also a zealot when it comes to the power of the Tuck alumni network. "I wouldn't be here had I not been at Bain. And the Tuck network is what helped introduce me to Bain. Life is a series of doors, with options on which ones to open over time," she continues. "My options changed dramatically because I went to Tuck."
—November 16, 2010
Toast Inc.’s Kelly Sennatt Esten T’12 Is at Home in the Coronavirus Storm
Kelly Sennatt Esten D’05, T’12 had just overseen the launch of a new line of point-of-service products for restaurants when the COVID-19 pandemic brought that industry to a shuddering stop.Read More
CMO Deirdre Findlay T’00 Is Disrupting Traditional Marketing
CMO Deirdre Findlay T’00 Is Disrupting Traditional MarketingRead More
Former Arnold Worldwide CEO Kiran Smith T’00 brings the collaborative mindset and creative energy she fostered at Tuck to the advertising business.Read More
When Ana Sanchez D'97 T’03 joined Colgate-Palmolive in 2003, she thought she’d only stay for a few years and move on. Nearly 15 years and a couple of international assignments later, she’s still with the company, serving as its UK marketing director.Read More
Cassie Lancellotti-Young T’11 came to Tuck with a passion for marketing. Today she’s leveraging that passion and the teamwork skills she learned at Tuck to help major retailers enhance their customers’ experiences.Read More
For Tom Christie T’85, the COO of Showtime, show business has been the proving ground for an unforgettable lesson from Tuck.Read More
At Tuck, Heather King D'81, T'86 dove into an independent study that laid the groundwork for a career that included stops at Apple, NeXT and the experience-design firm Eight Inc.Read More
Cris Rivera T'08 loves a good challenge, which is part of what drew him—an avowed city lover and marketing wonk—to Tuck.Read More
The Chinese economy has grown tremendously since 1989, and so have the opportunities for enterprising Tuck graduates, like Nancy Zhuo T'13.Read More
Beth Spruance T'96 began her career insuring boards of directors at American International Group (AIG), but found herself more interested in the companies she was insuring.Read More
On Establishing Your Personal Brand
Helen Kurtz T’97, chief marketing officer and senior vice president of Foster Farms, Inc. talks establishing your personal brand.Read More
MassMutual CMO and T'86 John Chandler’s data-driven approach to marketing has propelled the venerable life insurance company to the upper echelons of the industry and transformed the way it tells its story. And he’s only getting started.Read More
After working in marketing and academic administration, Kristen Balderston T'84 took a 20-year hiatus to raise two children before returning to the workforce to help other women do the same.Read More
Digital marketing was practically in the stone ages when Carly Rosenberg T'05 graduated from Tuck and went to work as a marketing manager at Saks Fifth Avenue.Read More
How Small Businesses Can Use Online Marketing Tools
After gaining experience at several software startups, Gail Goodman T’87 launched her own in 1999. As CEO of Constant Contact, Goodman has helped more than a half-million small-business customers navigate a rapidly evolving industry.Read More
When you visit your local health food store or supermarket, you might notice a new natural sensitive toothpaste from Tom’s of Maine; Lindsay Batastini T'09 has been working on the creation and launch of "Rapid Relief" for almost three years.Read More